Continuity
Pages that already rank keep their addresses.
Concept project
Baltic Law
A redesign for a law firm that keeps its rankings and adds a native English version.
Concept project, not client work. The brand is fictional and the goals below are targets we designed to, not results.
Brief
A fictional law firm has a site from 2016 that ranks for several practice areas. It wants a modern look and an English version for foreign clients, without losing what already works.
Approach
Review which pages carry the traffic and keep those addresses. Redesign around what clients need first: the practice area, the lawyer, how to reach them. Redirect what changes. Write English separately from Lithuanian, with its own addresses.
Concept project
Design goals
Existing page addresses kept or redirected. Faster pages on mobile. A language switch that opens the matching page. Practice-area pages that answer the first question a client has.
DECISIONS
Language
English written for foreign clients, not translated word for word.
Tone
Authoritative, no legal clichés.
