Headline
The job, not the technology.
Concept project
Ledger
A one-page launch for an accounting app aimed at small Lithuanian businesses.
Concept project, not client work. The brand is fictional and the goals below are targets we designed to, not results.
Brief
A fictional accounting app is launching and needs one page that explains it and starts a free trial. The audience is small business owners who dislike jargon.
Approach
One headline that states what it does. The interface shown early, with real-looking screens. Pricing shown on the page. One action, repeated at natural stopping points.
Concept project
Design goals
Page weight small enough to load fast on mobile data. One primary action. Clear pricing without a call. Readable in Lithuanian and English.
DECISIONS
Screens
Product shown by the second screen of scroll.
Pricing
On the page, not behind a form.
Speed
No video above the fold. System-light effects only.
