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Concept project

Kavinė Roastery

An online store for a small coffee roaster that sells beans and subscriptions.

  • Service: E-commerce · Branding
  • Type: online store
A coffee roaster's online store shown on a laptop and phone, warm neutral background

Concept project, not client work. The brand is fictional and the goals below are targets we designed to, not results.

Brief

A fictional roaster in Vilnius sells beans in person and wants to sell them online. The challenge: make a small catalogue feel considered, and keep ordering to two steps.

Approach

Start from the product: one page per coffee with origin, roast and a plain tasting note. A bag-size selector that never hides the price. Checkout shortened to what a delivery needs. A simple identity of one mark and two colours so the packaging and the store match.

Concept project

Design goals

Product page loads fast on a phone. Add to basket in one tap. Guest checkout. Accessible contrast on every label. Lithuanian and English versions.

DECISIONS

Type

One display face for names, one text face for notes. Coffee names are the picture.

Layout

Product first. Filters only where there are more than a handful of options.

Language

Lithuanian first, English second, with each written natively.

Performance

Images sized to the screen. No sliders on the product page.

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